A new year means a new legislative session, and Mississippi tourism is taking center stage as state legislators continue to hear the message of tourism’s tremendous impact and benefits for the state.
During an annual legislative luncheon hosted this week by the Mississippi Tourism Association, the Mississippi Development Authority’s Tourism Division unveiled its new branding platform, including a new logo, new advertising campaign and completely revamped website to be launched in the coming weeks. The tagline – “Find Your True South” – is the centerpiece of the new brand.
In a presentation by Mary Beth Wilkerson, MDA Tourism director, legislators were reminded that tourism in Mississippi is a $5.5 billion business and that more than 19 million visitors traveled to the state last fiscal year. The industry also generated more than 78,000 jobs and is the fifth largest private-sector employer in the state.
|MDA Tourism Director Mary Beth Wilkerson|
|Wilkerson with Lt. Gov. Phil Bryant and MTA Board Members|
The new brand draws on Mississippi’s reputation as the most southern state in the nation and the mother of southern culture. Whether in the area of music, literature, sports, food or gaming, Mississippi epitomizes the best of what’s southern.